![]() ![]() Designing an accurately executed parallax can create immersion, natural movement and draw your user’s attention to your CTAs. In order to accomplish this, you could create a unique scrolling experience for your users. In addition, Google favors websites that offer longer session durations. Social media websites that offer endless-scroll news feeds are now the standard, so there is no surprise this trend has grown deeper into every type of website. Users have become accustomed to scrolling, especially on their phones. While before the norm was to design your websites in a way the need to scroll is minimized, now it’s exactly the opposite. We cannot ignore the so-called scrolling culture embedded into the user experience in the last few years. Additionally, when the objects in the background move slower, this creates the effect of a 3-dimensional experience. This happens because we perceive objects that are closer to us as larger compared to the objects that are farther away. The technique creates the optical illusion of depth. The parallax is a special effect where the background moves at a slower rate in comparison to what’s in front. The etymology of the word comes from the Greek “parallaxis” which means “alteration”. In this article, we’ve selected 20 of the most beautifully designed examples for parallax websites. The result can be a beautiful and memorable for any user who visits it. When done right, a parallax website could give a mesmerizing experience and show uniqueness to the brand. Unlike other trends that last for a year or two, this scrolling technique has stuck around on desktop and mobile websites and doesn’t seem to lose popularity. Ever since 2011, the parallax scrolling effect has made a tremendous impact on web design and user interface as a whole. ![]()
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